Rising Arizona Trio, Prime Society Delivers Their New Laid Back Video
While Arizona hasn’t traditionally been known as a Hip-Hop powerhouse, the state has been quietly making contributions to the genre in the past couple of years. Not even mentioning the kind of platform that Tempe venue, Club Red was for rising artists looking to gauge their fan base in AZ, artists like Injury Reserve, QWERTY and HOTELROOM have helped bridge the gap for hopeful Arizona artists. Looking to join that class, Phoenix natives, Prime Society check in with us and drop off their new video for, “Ready”.
Comprised of native artists, Infin8, J. Reid and Shy, Prime Society is a laid back, stoney trio who’s syrupy flows are extremely fitting for the nonchalant, easy-breezy attitude that’s carried by a lot of Arizonans. Directed by, Collin Miller, the video features them rolling down, what looks like, a street in Southern California, surrounded by big houses and pretty palm trees—soundtracked to the infectious sounds provided by Prime Society.
Check out the video below, and be sure to keep your eye on Arizona Hip-Hop.
