Get Familiar With YVNCC & His Infectious New Single, “Go Rufus”

One thing critics tend to forget while — over — critiquing music is that the shit is subjective. While you may be a purist who prefers song structure, #bars and some of the other traditional troupes of what a rapper is, there are plenty of other paying listers who crave the exact opposite of what that represents, and in 2021, that’s starting to become acceptable. Hailing from California, rising rapper YVNCC is not what you would picture next to the definition of a rapper, yet, he is talented, and has a growing fanbase, as evidenced in the reception to his new video, “Go Rufus.”

Shot by Orange Ben, the video follows YVNCC through the parking lot of a local 7-Eleven. Donning a green zip up, black jeans, sunglasses and a everyman hair cut, one of his abilities that is immediately recognizable is his charisma. Taking a very simple concept and creating a fun and engaging video, the energy around the DIY video perfectly plays into the carefree nature of the record, which finds YVNCC showcasing his surprisingly infectious mono-toned vocals over the Jaguar Claw production. The record culminates with the incredibly catchy chorus which is more or less just him chanting, “Go Rufus!” for a few bars, endearing the listener more and more with each chant.

Take a peek at the video below and get familiar with YVNC.